There’s nothing the internet loves more than some good clickbait, and the hype surrounding Dodge’s ads featuring Ron Burgundy, star of the Anchorman movies, and the Durango CUV, are perfect fodder for this type of content. Web publications like Mashable, along with numerous auto blogs, have run articles cliaming that the Anchorman-themed ads have caused Durango sales to “skyrocket”. But as Tim Cain shows us, correlation does not necessarily equal causation. Durango sales have been on the rise for some time now. But never let the facts get in the way of a good story.